One of the most common issues I run into with new clients is a lack of content. After we get past how much the website is going to cost and start planning it, I ask about content. I usually get a blank stare, or they offer me a token 3 pages of information. Then I have to go into my long, boring, “all about content” speech…which you are getting right now.If this is your first website, you are probably not thinking in terms of performance or the website making you money, you are thinking about how it looks. Focusing on looks primarily can lead you into a ditch. At the end of the day, after your website is built and you are used to it and have had it for a year or so, the newness wears off and you start to focus o Property Buyers n the real elements of the website: functionality and traffic.Without going into great detail about SEO, it is fair to say that if there was one singular item that will enable the success of your website it is content. New, fresh, original content, and you probably don’t have much of it.You are better off if you start to develop your content before you start building your website. If you have your content ready to go, that means you are ready to start building your site, you are ready to move. It makes it much easier on the person or company building the website also. Developing your content and building a website are two different things and it is easier to do one at a time.At the core of good content is keywords.